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UX Designer · Researcher · Storyteller

Malia Loo

Turning stories into customer experiences that amplify those voices. Design thinking, UI/UX, and brand identity, spun together.

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01

Side A

UI/UX & Research · 4 Tracks
MingleTrack 01
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2025 – 26Play ▶

An AI-powered calendar extension built with Claude and Google Apps Script to cut the scheduling friction out of college social planning.

AI × Concept DesignGoogle Apps Script
PsyfyTrack 02
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2026Play ▶

A heuristic analysis of a mental-health app's journaling feature, turning usability findings into proposed changes presented to stakeholders.

Heuristic AnalysisStakeholder Presentation
Echo DotTrack 03
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2026Play ▶

A solo statistical study of 325 Echo owners in R: who is satisfied, what drives it, and whether the smart home sells the Echo at all.

UX ResearchR · Statistics · NPS
OurCoTrack 04
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—Play ▶

[Placeholder: tell me about your OurCo work and I'll write this up]

Case Study
02

Side B

Projects & Businesses · 3 Tracks
CraftylooShopTrack 01
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Shop · Since 2020Play ▶

Art, decals and handmade cards, born in a hospital room to thank the nurses who saved my dad. 4,600+ Etsy sales, five stars.
EdulisTrack 02
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GTM · BrandPlay ▶

A go-to-market strategy and launch playbook for blonde without bleach.
GoTouchGrassTrack 03
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Apparel · Since 2023Play ▶

Golf apparel for the next generation of golfers. Designed, pressed, shipped and sold by one person.
03

About the Artist

About Malia
On camera: a GolfPass interviewPhoto 01 goes here.
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images/about-1.jpg
Off the tee: collegiate golfPhoto 02 goes here.
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images/about-2.jpg
In the strings: second violinPhoto 03 goes here.
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images/about-3.jpg
Snow scene: on pointePhoto 04 goes here.
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images/about-4.jpg
Behind the scenes: the crew, the stool, the storyPhoto 05 goes here.
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images/about-5.jpg

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Malia Loo

I'm an athlete who studies competition, a dancer who cares about emotional impact, a musician who obsesses over the details, and a designer who tells stories.

As a collegiate golfer, I analyze how digital and physical technology intersect. My approach comes from a real curiosity about how people actually behave, not just what they say they'll do. I've launched multiple businesses with a customer-centric philosophy, and I'm always finding ways to make AI my personal assistant, helping it learn my craft while it helps me grow mine.

04

Behind the Record

How this site gets made

Why I switched to using AI to build my portfolio

Wix cost money every month and fought every change. Now the site is one file, built in conversation with Claude Code: I describe it, it codes it, pulls photos from my Drive, and Netlify has it live in a minute.

1file, no templates
~1 minto live
0drag-and-drop
Google Drive→Claude Code→GitHub→Netlify→malialoo.com
Session log
  • Cut the Craftyloo copy in half; lead the growth with the Etsy numbers
  • Fill the Craftyloo page with real work from the archive
  • Tell the Craftyloo story in its liner notes
  • Add the CraftylooShop cover photo
  • Wire every sleeve to a cover photo at images/<track>.jpg
malialoo.com · Claude Code session
Chat · Malia ↔ Claude Code
index.html

          
Terminal · GitHub → Netlify

          
malialoo.com · live

            

              

                

                

                  
CraftylooShop

                  
Liner notes

                

              

            

          

        

      

      
AskDriveCodeDeployLive

    

  







  
Let's keep
in touch

  
Built with Claude Code

  

    Email me
    LinkedIn
    (650) 443-8146
  

  

    © 2026 Malia Loo
    Design Thinking · UI/UX · Brand Identity
    Pressed with ❤ on Side A