CraftylooShop
CraftyLooShop is a self-run e-commerce business specializing in original, handmade designs. From concept and illustration to marketing and fulfillment, every part of the business is managed independently.
EST.
January 2020
ROLES
Product Designer
Production Manager
Marketing Manager
Customer Service Rep
Shipping & Fulfillment
Business Strategist
TEAM
Founder & Sole Operator
TOOLS
Adobe Illustrator
Adobe PhotoShop
Adobe InDesign
Procreate
Printful
Craftyloo began as a platform for Malia to share her artwork and evolved into a successful business selling handmade, custom products. With over 10,000 sales, multiple bestsellers, and a consistent 5-star rating, the shop reflects her commitment to quality and customer service. By age 16, Malia managed all aspects of the business independently, including design, marketing, customer communication, and fulfillment.
Branding
Primary Logo
Secondary Logo
Submark/Favicon
#5E8F86
#EFAAB1
#292820
#F6EFEF
Colors
Secondary logo on background
Fonts
Use for H1, titles, and quotes
Belinda
Regular
Regular Italic
Bold
Bold Italic
Use for H2, H3, sub-headline, body text
Overlock
Regular
Regular Italic
Bold
Bold Italic
VInyl DECAL PRODUCTS
BEstSellers
PACkAGING
Results
Reduced cart abandonment and increased number of repeat customers by running sales
